Innovative Technologies in the Work of EU News Broadcasters. Advantages and Risks – Session

With the support of the Delegation of the European Union to Ukraine, a panel discussion on high technologies in the work of European broadcasters will take place on September 15 from 11:45 to 12:35 at KMW 2021.
Europe is now actively exploiting the potential of artificial intelligence, machine learning, deep learning, and other technologies in the media sphere, particularly in the news sector. They have become important tools for monitoring and verifying information, personalizing data, forecasting coverage, analyzing information flows to identify top topics for a specific air time, creating and adapting texts for different media formats, and more.

The discussion will be joined by: 

  • Kati Bremme – Deputy Director at the Innovation Department of France Télévisions (France)
  • Jochen Spangenberg – Deputy Head of Research & Cooperation Projects / Innovation Manager at Deutsche Welle (Germany).
  • Olle Zachrison – Head of Digital News Strategy & Deputy News Commissioner at Swedish Radio (SR) (Sweden).

Volodymyr Yermolenko – director of Analytics at Internews Ukraine and UkraineWorld.org editor-in-chief will moderate the discussion.

The experts will discuss the use of high-tech tools in the work of their media companies, share experience on how innovations affect industry development strategies, quality, and efficiency of broadcasters, and analyze the advantages and disadvantages of their use. In addition, the discussion will raise one of the important issues – how technology helps combat misinformation and what risks arise in this process.


Kati Bremme is the Deputy Director at the Innovation Department of France Télévisions, the French public broadcaster (France).

Kati Bremme is a media expert with 15 years of experience in digital transformation for broadcasters. With a background in Arts and Humanities, Marketing and TV Production, she specializes today, among others topics, in AI and its strategic applications for Media. She is also publishing manager of Méta-Media, a blog exploring future journalism and media literacy, and gives training and talks on editorial innovation and media trends.

Jochen Spangenberg is the Deputy Head of Research & Cooperation Projects / Innovation Manager at Deutsche Welle (Germany).

He participates in ICT (Information and communications technology) projects such as REVEAL and InVID, which deal with media verification and work on Truly Media – a platform for joint verification of digital content created by users. Jochen Spangenberg is also a lecturer and author of several books on media and technology. He previously worked for BBC News & Current Affairs.

Olle Zachrison is the Head of Digital News Strategy & Deputy News Commissioner at Swedish Radio (Sweden).

The Sveriges Radio (SR) company recently won the EBU Technology & Innovation Award 2021 for a project using innovative technologies called News Values. The team has developed a new approach to presenting an algorithm that allows SR students to receive the most important news of the day and find materials that expand their knowledge and perspectives. Olle is also a member of JournalismAI Collab, an experimental collaboration between 20+ news organizations around the world that explore new journalistic solutions based on artificial intelligence.

Volodymyr Yermolenko is a Ukrainian philosopher, journalist, and writer. Doctor of political studies (France), PhD in philosophy (Ukraine). Director of Analytics at Internews Ukraine, Chief editor of the multimedia project UkraineWorld.org.

Senior lecturer at Kyiv-Mohyla Academy. Book writer, winner of Petro Mohyla Prize (2021), Yurii Sheveliov Prize (2018), Book of the Year prize in Ukraine (2018, 2015), and others.
This event is organized with the support of the European Union. Its contents are the sole responsibility of the organizers and do not necessarily reflect the views of the European Union.

Programs and projects of the European Union in Ukraine, EU institutions, terms for media accreditation, conditions for publishing comments, practical advice, and useful contacts – all the information is collected in the EU guide for journalists

Innovative technologies in the work of EU news broadcasters. The advantages and Risks session will take place on September 15 from 11:45 to 12:35 within the official program of KMW 2021.

The 11th KYIV MEDIA WEEK will take place on September 14-15 at Hyatt Regency Kyiv with an online broadcast on the  Media Business Reports (MBR) website. 

Discover the program, choose the format of participation, and register on the official website of KMW 2021. A detailed description of the sessions is coming soon, so join us on Facebook and follow our announcements on this site.
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