The next major thematic unit was an analytical review and panel discussion, focusing on the US and Canadian media industries, organized in partnership with C21 Media, a world-renowned media publication. The North American section was curated by Ed Waller, Editorial Director at C21 Media and a journalist for the national British publications The Guardian, The Independent and The Sunday Times. The section focuses on North American market trends, the impact of Covid-19 on the TV industry in terms of production and international content distribution, SVOD growth, and the role of the Black Lives Matter movement. The discussion was attended by Marc Berman, Founder and Director of the leading analytical publication Programming Insider, David Smyth, media consultant (former vice president and managing director of 20th Century Fox, head of acquisitions at Sky 1), Brad Adgate, media consultant (former SVP of research at Horizon Media).
Another inspirational talk program of the KMW Global Marathon was dedicated to the connection of new technologies and art, including audiovisual. The star guest of the forum, Tupac Martir, spoke about the nature of creativity and the place of innovation; how VR, AR, holograms, artificial intelligence are becoming tools for creativity and how artists are inventing new technologies. On the example of his project "Cosmos Within Us", which was presented at the Venice Film Festival, Tupac outlined new opportunities for creators for the future, which would provide viewers and participants with unique experiences. The interviewer was Andriy Babkin, a creative producer of projects in the field of communications and entertainment events.
The final block of the KMW Global Marathon was the presentation of the section "Latin America: a Land of Opportunities: The Evolution from an Only-Telenovela Producer to a Full Content Provider" Prensario International, one of the most influential international informational and media consulting companies, presented the region's achievements at the world media market. Five top managers of the companies – leading players in the region's media market – presented their flagship projects and shared their experience of doing business in Latin America. Among them: Manuel Marti, Head of fiction Latin America; Fremantle (Mexico), Patricia Jasin, VP, TV Azteca International (Mexico), Estefania Arteaga, International Sales Director, Asia, Caracol International (Colombia), Elena Antonini, Sales and Co-production Director, Europe; Viacom CBS International Studios (Argentina), and Esperanza Garay, CEO, Mega Global Entertainment (Chile/USA). The experts focused on the dynamics of the region, its main advantages, commercial trends and global business, as well as new genres (formats, factual, movies), digital ventures, and the talents behind and in front of the screen, which have received international recognition. The speakers also spoke on how to remain relevant in a highly competitive market for content production, even in difficult times. The section was moderated by Fabricio Ferrara, international business director of Prensario.