The perspective of distribution in the context of a booming VoD market. Keynote by Randall Broman

Until recently, streaming video services in Ukraine were considered to be developing rather slowly, but their popularity grew rapidly during the quarantine restrictions of 2020, which coincided with the global VoD boom.
The session is organized in partnership with La Fabrique des Formats (France).

 “The VoD market is growing rapidly, today it represents about 10% of a global business on a European scale, but with its level of growth, it will have a major economic position in 5 to 10 years. Also, according to the European Audiovisual Observatory, a strong presence of VoD in Europe – Netflix and Amazon are implanted in the 27 member countries of the EU, YouTube Premium, and Apple TV in 26. All this proves the importance of building up a program distribution sector in Europe, in a context of the strengthening of platforms, especially American ones. A strengthening in which Ukraine and globally Eastern Europe must find their place”, – comments Mr. Broman.

Broman’s career started in the audiovisual sector in 1989 at Twentieth Century Fox International Television, where he worked as a commercial director for 6 years, then as a vice-president, where he was in charge of the group's distribution rights in Central, Eastern, and Northern Europe. In 2004, he joined the Power Corporation as European head of the company's production. He will notably oversee negotiating the rights to television formats such as Pop Idol. After being VP of Sales at RHI Films, he returned to Power Corporation as President and was responsible for international sales. His transversal view between the local and the global market, and his international experience led him, in 2011, to join Studiocanal TV, where he served for 4 years as VP from Munich. Since 2017 and till nowadays Randall Broman serves as s Senior Vice President at LS Distribution (now part of Mediawan group), one of France’s key players in content distribution and international coproduction, boasting a diverse catalog with about 10,000 hours of programming.
Also, Randall Broman will present to the KMW audience the new international Audiovisual Distribution Training (ADT) program which is going to be launched soon by La Fabrique des Formats. The ADT program aims to train professionals and graduate students in the emerging and strategic profession of Distributor, to constitute a virtuous ecosystem of the circulation of audiovisual program creations. It allows developing editorial, legal, and commercial skills in the audiovisual sector. More details are to be announced at KMW 2021.

Randall Broman’s keynote will take place on September 15 at 12:50-13:30 as a part of the official KMW 2021 program. The session is organized in partnership with La Fabrique des Formats.
La Fabrique des Formats is a French cluster dedicated to both audiovisual and digital innovation, in the field of format, building new partnerships around the world, to constitute a strong and international network, to promote and support local format creations, and circulating them in the international format market.

The 11th international media forum KYIV MEDIA WEEK will be held on September 14-15, 2021, in Hyatt Regency Kyiv, Ukraine. Also, everyone is welcome to join the forum online and follow the sessions during the live broadcast free of charge at MBR news and analytical platform.

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