Your content can change the world for the better – a panel discussion at KMW

The golden age of TV drama, which we are all experiencing both as viewers and creators, makes the field of strong competition, but also of great opportunities. Good content requires a high level of financing, which is often a challenge for producers.
Did you know that after the release and enormous success of the Parasite (2019) film by Bong Joon-Ho,  Seoul authorities took a closer look at the banjihas – the basement apartments of the type that the film’s Kim family lived in? The city soon initiated a grant program to renovate 1,500 near-subterranean apartments, while the government committed to annual increases in the number of homes that would be included in the renovation program. Additionally, the film also prompted a nationwide debate on rising social inequality as well as the quality of life of people living in the banjiha. 

Everybody knows the animation hit Bambi (1942), but did you know that both legal and illegal hunting for deers in the USA reduced by 50%? The phenomenon was called the "Bambi effect". Bambi was adopted by animal rights activists as a symbol of their struggle. 

Romanian documentary Collective (2019) was a success in Romania, broadcasted at HBO, nominated for Academy Award, and got over 30 prizes at different festivals.  The film uncovers the corruption problem in the health care system of Romania, which was revealed after a fire in a club. Some people died in the fire but most deaths happened in the hospitals. It happened because of the lack of preparation of the hospitals and the lies of politicians. It also reveals the power and the impact of investigative journalism on society and authorities.  Civil society, formed during the tragic events depicted in the film, changed its voting behavior and feels its capabilities and responsibilities.

On September 15 at 10:50-11:30, the panelists of the Popularity, Profitability and True Effectiveness of Socially Important Content discussion will talk about the production and broadcasting of socially important content, and the roles of AV industry players – from broadcasters to authors and producers. And what kind of socially important content can reach the widest audience and get a high rating. The event is supported by U.S. Agency for International Development (USAID).

Opening remarks: Marc Ellingstad, USAID Democracy and Governance Office Director  


Jan Maxa, Director, Content and New Media, Czech TV

Anastasia Shteinhauz, Managing Director of the TV Channel ICTV (Ukraine)

Yaroslav Lodygin, Member of the Managing Board, Public Broadcasting Company of Ukraine 

A special speech will be given by Jared Milrad, an award-winning entrepreneur, filmmaker, and lifelong advocate for social change who has been featured on the global stage.

As the Founder and President of A Show For A Change and Movikarma, Jared fosters diversity, inclusion, and social impact through the power of storytelling and entertainment. After launching a social impact streaming platform and monthly social impact film festival that has received submissions from 30+ countries, Jared and his team have cultivated a diverse roster of relationships across Hollywood, including with The Academy of Motion Picture Arts and Sciences, Netflix, Amazon, WarnerMedia, The Sundance Institute, and Oscar-nominated and Oscar-winning filmmakers throughout the industry (pre-recorded).

Moderator – Kateryna Nekrasova, Digital Creative Development Lead at USAID Transformation Communications Activity
The topic of the discussion derives from a big project launched in Ukraine in 2018 and supported by Transformation Communication Activities (TCA, USAID) – the PITCH UA contest for the socially important content creators and an emerging PITCH UA Educational Platform

U.S. Agency for International Development (USAID) leads the U.S. Government's international development and disaster assistance through partnerships and investments that save lives, reduce poverty, strengthen democratic governance, and help people emerge from humanitarian crises and progress beyond assistance.

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