VoD-services of Ukraine: large-scale analytical review and panel discussion

Until recently, streaming video services in Ukraine were considered to be developing rather slowly, but their popularity grew rapidly during the quarantine restrictions of 2020, which coincided with the global VoD boom.
Online platforms are gradually evolving from content repeaters to full-fledged players of the industry, changing the balance of power in the market. KMW 2021 participants will find out exactly what this aggregate player looks like, what audience it has, how it profits, what it aspires to, how it works with exclusive content, and whether it plans to present originals.

On September 15 at 14:30-15:10 top managers of Ukrainian VoD-services and content producers will engage in a panel discussion on Ukrainian VoDs: Dynamics, Trends, Readiness to Create Originals. It was preceded by an expert study in the field of VoD, conducted specifically for KMW by the analytical publication Media Business Reports (MBR). The review will provide up-to-date information on the current situation of the industry and the dynamics of its development. The study takes into account various factors – changes in viewing habits and purchasing power of the audience, slowdown in AV content development, and other consequences of the pandemic, competition in the industry, etc. In addition, the study will demonstrate the readiness of the platforms to produce their own original content.

Sergey Sozanovsky, Co-founder of FILM.UA Group, will moderate the conversation.


Ivan Shestakov, Chief Innovation Officer at MEGOGO. Every year the company introduces new products, changing the audience's perception of TV and film consumption and forming new media habits.

Anastasia Ryzhenko, Head of Media Content at Volia, has over 8 years of experience in the field of content and telecommunications. She is responsible for the strategic development of TV and VOD products, distribution. During her time at Volia, she introduced the VOD system, Cine+ movie channels, including sports products, namely a collaboration with UEFA. She has extensive experience in international projects and collaborations with leading global studios: Disney, Universal, Paramount, BBC, Sony and others.

Yulia Trybushna is the CEO of OLL.TV and Xtra TV. She worked as Director of Sales at KP Media, headed the commercial department of UMH Digital, managed the largest sales house on the Internet, Digimedia, was the Business Development Director of StarLight Digital Sales, headed the Pay TV & Digital StarLight Media division.

Fedor Grechaninov, Chief Strategy Officer, Media Group Ukraine. For the past seven years, he has worked for StarLightMedia as the Group's Director of Strategic Development, and has been responsible for Digital and Pay TV. Fedor came to the media sector for investment banking. He has held senior positions at Mosaic Investments, Griffon Capital, Alfa-Bank, and Alfa-Capital.

Alexander Rezunov, CEO of SWEET.TV. He has more than 10 years of experience in the field of telecommunications. Expert in establishing partnerships with top global companies: Disney, Universal, Paramount, Sony, Metro-Goldwyn-Mayer, Samsung, Philips, and others.

The full analytical review of Ukrainian VoDs: Dynamics, Trends, Readiness to Create Originals will be included in the KMW 2021 White Paper – the final document of the Forum. All registered KMW participants will receive it in October 2021.

To learn more about VoD, join the VoD Landscape: the New Dynamics Analytical overview, prepared in partnership with Glance Mediametrie, and The Perspective of Distribution in the Context of Booming VoD Market keynote by Randall Broman. Both events will also take place as part of the official KMW 2021 program.

Media Business Reports (MBR) is the main information and analytical partner of KMW 2021 and the online broadcasting platform of the Forum. It is an analytical portal on the media business and audiovisual industry, founded by Media Resources Management in 2019 based on previous publishing projects. It constantly monitors the global and regional film, television, and digital markets in Ukraine and globally.

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